Activities & Events
Theatre Audiences : The Crucial ASSET
Online Conference (YouTube, Zoom) : 26. - 27.05.2021
This public online conference by the Audience Segmentation System in European Theatres project offers two afternoons of presentations, discussions and an interactive programme devoted to theatre audiences. On the first day, we will present the results of a two-year research project that took place in the Czech, Austrian, Croatian, Bulgarian and Finnish capitals. You’ll discover if it’s possible to talk about European audiences as a whole and learn about the specifics of individual countries. We will then develop the topic through a panel discussion with experts from the fields of cultural policy and provision. We will also introduce an entirely new model for segmenting theatre audiences according to their preferred content. The second day of the conference will feature an interactive programme with a workshop on segmentation led by The Audience Agency and discussion on the future of European Theatre Night. We’ll also get a look at excerpts from the programmes of theatres that took part in the research.